Rubber is a 2010 French independent dark comedy film about a tire that comes to life and kills people with its psychic powers. It was directed and written by Quentin Dupieux. The film was shown at the Cannes Film Festival in 2010. The film received positive reviews from critics, but it was a box office failure, grossing only US $100,370 on its US $500,000 budget.
A group of people in a California desert are gathered to watch a "film". A sheriff, Chad (Stephen Spinella), points out that many moments in cinema happen for "no reason", that life is full of this "no reason", and that "this film" (presumably a dual reference to both the "film" to be watched by the assembled group and Rubber itself) is an homage to "no reason".
An accountant (Jack Plotnick) then passes out binoculars to the group and rides off on a bicycle. The spectators then start looking through their binoculars into the distance, waiting for the "film" to start. Throughout the film, this group of people return in order to gauge their reactions to what has taken place so far.